Festival Kreol is a time that the Seychellois community looks forward to. It is an opportunity for the nation to get back in touch with its roots and reflect on the past, present, and future. Being such a pivotal part of the Seychelles tradition, meant that Cable and Wireless Seychelles (CWS) wanted to endorse this Campaign, especially as it began after the company was publicly listed in the Seychelles market. This provided an ideal moment to truly connect with the community that had taken the time to invest in the telecoms provider. CWS made a donation of SCR100,000 to the cause which was used to support the Creative Seychelles Agency’s series of events taking place across the month of October 2022. The company remains engaged in promoting the sector of arts and culture for the community.